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Voice of the Customer Audio Term. (Corporate License)

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Audio Term Corporate License

Voice of the Customer / VOC Audio Term (Corporate License)

  • License Type: Corporate
  • Format: MP3
  • Delivery: Immediate Download
  • Presented By: Jeff Hajek
  • Length: 22:32
  • Related Terms: VOC PDF (15 pages)

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Learning what the customer really wants is the first step in providing the value that they need. Unfortunatly, customers talk to you in a wide variety of ways, and don't always even know what they really want. Learning to interpret the voice of the customer helps you make sure that you are on target with what you are doing. Keep in mind that this applies to internal customers as well as paying ones.

A corporate license entitles any active employee of the company named in the "ship to" address of a sales receipt to listen to this presentation. (Restrictions: One license is required for each reporting entity, usually identified by having a president. Limited to organizations with 20,000 or fewer people.)


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